Privacy Policy

Welcome to www.richardbakerplasticsurgeon.com (the "Website"). This privacy policy ("Policy") outlines how we, Richard Baker Plastic Surgeon, collect, use, disclose, and protect your personal information. We are committed to ensuring your privacy is protected and handling your data with transparency and integrity in compliance with the General Data Protection Regulation (GDPR) and other relevant UK laws.

## Data Controller

Richard Baker Plastic Surgeon is the data controller responsible for your personal data collected via the Website. If you have any questions about this Policy, please contact us at:

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**Email:** info@richardbakerplasticsurgeon.com  

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## Information We Collect

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We may collect the following types of personal information:

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- **Usage Data:** Information about how you use our Website, including IP address, browser type, and pages visited.

- **Cookies and Tracking Technologies:** Information collected through cookies and similar tracking technologies (refer to our Cookie Policy for more details).

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## How We Use Your Information

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We use your personal information for the following purposes:

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- **To Improve Our Website:** To analyze and understand how our Website is used, and to enhance user experience.

- **Compliance and Legal Obligations:** To comply with legal requirements and regulations.

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## Legal Basis for Processing

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We process your personal information based on the following legal grounds:

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- **Consent:** Where you have given us explicit consent to process your information for specific purposes.

- **Contract:** Where processing is necessary for the performance of a contract with you.

- **Legal Obligation:** Where we need to comply with a legal obligation.

- **Legitimate Interests:** Where processing is necessary for our legitimate interests, such as improving our services and Website.

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## Sharing Your Information

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We may share your personal information with:

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- **Service Providers:** Third-party vendors and service providers who assist us in operating our Website and providing our services.

- **Legal Authorities:** Law enforcement or regulatory authorities if required by law.

- **Business Transfers:** In the event of a merger, acquisition, or sale of all or part of our assets.

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## International Transfers

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Your personal information may be transferred to and processed in countries outside the UK. We ensure such transfers comply with data protection laws by implementing appropriate safeguards, such as Standard Contractual Clauses.

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## Data Security

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We implement technical and organizational measures to protect your personal data against unauthorized access, loss, or destruction. These measures are regularly reviewed and updated to ensure data security.

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## Data Retention

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We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected and to comply with legal obligations. The retention period depends on the nature of the information and the purposes of processing.

## Your Rights

Under the GDPR, you have the following rights regarding your personal information:

- **Access:** The right to access and obtain a copy of your personal data.

- **Rectification:** The right to correct inaccurate or incomplete data.

- **Erasure:** The right to request the deletion of your data under certain circumstances.

- **Restriction:** The right to request the restriction of processing your data.

- **Portability:** The right to receive your data in a structured, commonly used format and transmit it to another controller.

- **Objection:** The right to object to the processing of your data based on legitimate interests or direct marketing.

- **Withdraw Consent:** The right to withdraw your consent at any time, where processing is based on consent.

To exercise these rights, please contact us at info@richardbakerplasticsurgeon.com.

## Changes to This Policy

We may update this Policy from time to time. We will notify you of any significant changes by posting the updated Policy on our Website and updating the effective date. We encourage you to review this Policy periodically.

## Contact Us

If you have any questions or concerns about this Policy or our data practices, please contact us at:

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**Email:** info@richardbakerplasticsurgeon.com  

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**Effective Date:** 08.08.2024